Today’s much-awaited event from Apple is expected to reveal the iPhone 16, and although it may have a similar outside, Apple is hoping that the internal features will persuade you to upgrade.
Apple is releasing iPhones with generative AI in mind for the first time. An important component of the new lineup will be this AI technology, which assists users in creating text and graphics. Apple has teased the event with the enigmatic slogan “it’s glow time,” but they haven’t revealed what it actually means. The event starts at 1 p.m. ET.
Apple has to demonstrate that these new AI features and other iPhone 16 upgrades are worth the upgrade, especially because rivals have begun releasing comparable AI-driven products. Since the release of the iPhone 12, which debuted 5G in 2020, most consumers haven’t had many strong incentives to upgrade. Higher screen resolutions eventually cease to be discernible to the human eye, and cameras have improved to the point that they are suitable for the majority of daily uses.
Due to this, sales of iPhones, which account for half of Apple’s income, have been weak. Up until the June 10 event, when they announced their AI aspirations, even Apple’s stock has been largely stagnant. The stock has now increased by 14% and is now up around 18% since the beginning of the year. It appears from this that investors are counting on AI to boost sales of new iPhone models. If Apple succeeds, the benefits might be enormous. Wedbush analyst Dan Ives estimates that 300 million iPhones globally have not been updated in more than four years.
The iPhone upgrade cycle is the main attraction today, even if Apple is probably going to show off improvements for other items like AirPods and Apple TV+. “Everything else is subplot,” as D.A. Davidson analyst Gil Luria stated.
The iPhone Powered by AI
Apple has made references to a few of the upcoming AI-powered capabilities. It should be simpler to create emails, identify key times in your photo albums, and have better conversational exchanges with Siri. Apple will have to demonstrate how these functionalities will be used in real-world situations.
Luria anticipates Apple to show off how, for instance, you may ask for summaries—like learning the reason for a fight between two friends—and receive a prompt response within a text chain. People may become enthusiastic about what Apple Intelligence is capable of with this kind of functionality.
Although improved processors are frequently included in new iPhone models, this year’s improvement is particularly significant to manage the higher data processing demands from the new AI functions without rapidly depleting the battery.
According to Luria, Apple may also introduce subtle design changes to the iPhone, such as a broader screen or revised edges, to draw attention to the upgrade cycle. A novel iPhone ought to be distinguished as “something unique that will convey to customers,I’m using the most recent iPhone.
Mark Gurman of Bloomberg claims that there will reportedly be a separate camera button on the iPhone 16.
The Crucial Question: Cost
Prior to today’s announcement, a key concern is the pricing of Apple’s iPhone 16 series. $799 has been the starting price for the previous four years. According to some analysts, Apple may decide to modestly increase pricing in order to cover the costs of the new AI functions. They won’t, however, likely raise prices significantly because they don’t want sticker shock to drive away clients.
Additional Devices
There are also rumors that Apple will reveal improvements for the AirPods and Apple Watch. It is anticipated that Apple Watch Series 10 would have a larger screen and be thinner. Additionally, Apple may release new entry-level and mid-range AirPod devices.
These updates come after new software features that were unveiled in June. These features include the ability for AirPods users to shake their head or nod in response to a call, as well as new vital sign tracking on the Apple Watch that can alert wearers to potential illnesses based on heart rate and body temperature.
Apple has a lot riding on this event, and the success of the iPhone 16 may depend on how effectively they persuade customers that the upgrades this year are worthwhile.
